Product direction
Choose a model we could validate.
I challenged a monetization model that needed years to prove itself, and helped move toward free matches with optional tickets for seasonal progress. Engagement increased after the change.
GAME DESIGN & PRODUCT LEADERSHIP
Gilad Baumhorn.
I design game systems and lead teams from early prototypes through launch and live operations.
EXPERIENCE
Designing games since 2016.
Casual games, virtual reality and mobile production, with hands-on PC development today.
Select a career chapter for projects and footage.
SELECTED PROJECT · PIXEL PIE · 2022–2026
Bubble Busters
Co-Founder · Game Designer → CPO
I led game design and production from early prototypes to a live mobile game. My work spanned combat, character abilities, progression and the roadmap.
Design & delivery scope
13Character abilities
23Bubble types
6Match rule variants
5One-use items
4.5Years from design to delivery
~35Peak project team
01 / COMBAT & ABILITY DESIGN
Designing the choices
inside each turn.
Two players shoot coloured bubbles at a shared board, using character abilities to damage each other. I shaped the combat around planning ahead, judging a shot and deciding when to spend ability energy.
Ability design across 13 characters.
Each character, called a Buster, changes how a player approaches the board. These three examples show the range of decisions I designed for.
10 more ability designs
02 / FEATURES FROM SPEC TO RELEASE
From system rules
to shipped features.
I owned the rules, player flows and production requirements for these systems, working with art and engineering to carry them into the game.
03 / PRODUCT & PRODUCTION
Setting direction.
Getting it delivered.
I became CPO around 2023 and stayed hands-on with game design. I led the roadmap and production, and shared company strategy with the CEO and CTO.
Team delivery
Give the team a shared reference.
I defined the feature delivery workflow across design, art and engineering. In 2026, I consolidated the game’s rules into BB Canon, with clear approval and revision history.
Scope decisions
Know what to stop.
Wingman offered too little variation for a full character progression, so we redirected it toward a gadget. Duplicator added too many edge cases for its production cost.
SELECTED PROJECT RECORDS
Design, iteration and delivery.
Specifications, prototypes, build reviews and production plans—including ideas we stopped. Select a record to read the source.
DesignPlanningReviewProduction
168 selected records